海報新聞
近日，電影《哪吒之魔童鬧海》自票房打破全球電影單一市場票房紀錄后，在海外引發“現象級期待”，北美地區等多個熱門預售場次一票難求。截至2月12日，其總票房已突破92億元，進入全球影史票房榜前24名。這不僅是中國電影市場的一次勝利，更是中國文化遠航的新里程碑。隨著《哪吒2》即將登陸澳大利亞、新西蘭、美國等海外市場，中國文化的全球影響力正以不可阻擋的姿態邁向新的高度。
Recently, following its record-breaking box office success in a single market, the film Ne Zha 2has sparked a "phenomenal level of anticipation" overseas, with sold-out pre-sale screenings in North America and other regions. As of February 12, its total box office revenue has surpassed 9.2 billion yuan, securing a place in the top 24 of the global all-time box office rankings. This is not only a victory for China's film market but also a new milestone for the global journey of Chinese culture. As "Ne Zha 2" prepares for release in overseas markets like Australia, New Zealand, and the United States, the global influence of Chinese culture is advancing to new heights with unstoppable momentum.
中國神話IP：從獵奇到頂流
Chinese Mythology IPs: From Curiosity to Global Sensation
長期以來，中國神話IP在全球文化市場中更多是以“獵奇”的姿態出現。無論是《西游記》還是《封神演義》，西方觀眾往往將其視為一種異域文化的符號。然而，《哪吒2》正在改變這一局面。影片以“魔童”哪吒的成長為主線，將中國傳統神話與現代敘事手法相結合，既保留了東方美學的獨特韻味，又賦予了故事普世的情感共鳴。《哪吒2》的成功證明，中國文化不僅有著深厚的歷史底蘊，更具備與現代世界對話的能力。
For a long time, Chinese mythology IPs were viewed more as curiosities in the global cultural market. Whether it's "Journey to the West" or "Investiture of the Gods," Western audiences often regarded them as symbols of exotic cultures. However, "Ne Zha 2" is changing this perception. The film weaves the story of the "devil child" Ne Zha, blending traditional Chinese mythology with modern storytelling techniques. It retains the unique charm of Eastern aesthetics while infusing the narrative with universal emotional resonance. The success of "Ne Zha 2" demonstrates that Chinese culture not only has a profound historical foundation but also possesses the ability to communicate with contemporary audiences worldwide.
中式哲學引共鳴：有因的反叛與辯證包容
Chinese Philosophy Resonates: Rebellious Spirit and Dialectical Inclusiveness
《哪吒2》之所以能引起全球共鳴，源于其蘊含的中式哲學理念。道教典籍《西升經》中有云：“我命在我，不屬天地”，這種積極的人生態度在《哪吒2》中表現為：“什么神仙妖魔，不過是禁錮異族命運的枷鎖”。這種對權威的質疑，與Z世代的精神狀態高度契合。面對現代社會的各種標準和期待，Z世代展現出強烈的反叛精神，拒絕被單一價值觀所定義，如同哪吒在自我探索中勇往直前，突破傳統界限。
"Ne Zha 2" resonates globally because of its embedded Chinese philosophical concepts. The Taoist scripture "Xi Sheng Jing" states, "My destiny lies within me, not in the heavens and the earth." This proactive outlook on life is echoed in "Ne Zha 2" as, "Gods, immortals, demons—they're nothing but chains that bind the fate of those who are different." This questioning of authority aligns closely with the spirit of Generation Z. In the face of various standards and expectations in modern society, Generation Z exhibits a strong rebellious spirit, refusing to be defined by a single value system, much like Ne Zha, who boldly forges ahead and breaks through traditional boundaries.
影片中的“神仙妖魔”并非簡單的善惡對立，而是對人性復雜性的深刻洞察。哪吒雖為“魔丸”，卻心懷蒼生；申公豹雖為“妖”，卻行正義之事。哪吒經歷“三昧真火”重塑肉身，如同鳳凰涅槃，生動詮釋了“禍兮福之所倚，福兮禍之所伏”的中式辯證思維，展示了通過困境達到更高層次和諧與升華的道理。這種東方哲學的獨特表達，為全球觀眾提供了一種全新的價值觀體驗。
In the film, "gods and demons" are not merely depicted as dichotomies of good and evil; instead, they offer profound insights into the complexity of human nature. Ne Zha, although labeled a "demon pill," cares deeply for humanity; while Shen Gongbao, though perceived as a "demon," undertakes righteous deeds. Ne Zha's rebirth through the "Samadhi Fire" is akin to a phoenix rising from the ashes, vividly embodying the Chinese dialectical philosophy that "misfortune may become a blessing, and blessings may hide misfortune." It illustrates the concept of achieving a higher level of harmony and sublimation through adversity. This unique expression of Eastern philosophy offers global audiences a fresh value experience.
文化遠航：從出圈到共融
Cultural Voyage: From Breaking Through to Integration
近年來，中國文化IP的崛起令人矚目。從《黑神話：悟空》的游戲爆火，到小紅書在全球范圍內的文化輸出，再到DeepSeek的橫空出世，中國文化正以多元化的形式走向世界。這些作品的成功，不僅展示了中國文化的獨特魅力，也彰顯了文化自信的力量。這種文化遠航并非單向的輸出，而是一種雙向的共融。正如《哪吒2》中所展現的，“靈珠”與“魔丸”本是一體，花開兩朵，各表一枝，其背后的普世價值卻能成為連接中國與世界的橋梁。相信隨著中國各類文化形式的不斷創新與突破，中國文化遠航的版圖將更加遼闊。
In recent years, the rise of Chinese cultural IPs has been remarkable. From the explosive popularity of the game "Black Myth: Wukong," to the widespread cultural export of Xiaohongshu (Little Red Book), and the emergence of DeepSeek, Chinese culture is reaching the global stage in diverse forms. The success of these works not only showcases the unique allure of Chinese culture but also underscores the power of cultural confidence. This cultural exploration is not a one-way export but a two-way integration. As demonstrated in "Ne Zha 2," the "spirit pearl" and the "demon pill" are essentially one entity, blossoming into two different expressions, yet the universal values underlying them can serve as bridges connecting China and the world. With continuous innovation and breakthroughs in various cultural formats in China, the map of China's cultural journey is set to expand even further.
（部分素材來源：光明網 @哪吒2官微 @貓眼電影）
無限工作室出品
視頻：馬茜
文案、配音：武瑋佳
責編：石慧
審核：馮世娟
責編：馮世娟